One Word Keywords

As SEO proffesionals we often tell everyone not to bother trying to rank for single words. It is the most broad of markets and the ones with the most competition. Or is it really? With every SEO guru saying not to bother it could mean that there is actually some room to get in on single word searches. That is not to say it will be easy but it could be possible. The traffic you gain from single word searches is large but it still stands that the traffic doesn’t convert as well as more defined key phrases.
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