Third screen seo, the cell phone and PDA, are on their way. These hand-held devices are compact and they can grow more essential than the TV and PC. There will be sites that will contain content where third screen viewers will visit to obtain their content. Obtaining third screeners to those sites will be a new challenge that will have great payoffs. The simpler a user can find what they want, the more likely they will come back to your service to use it again. By ignoring the third screen, you could potentially be ignoring millions of potential buyers of your product or services.
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