Ranking well in your area is an upcoming popular form of SEO. It seems to work best for companies and retailers that have multiple locations that they can target. The conversion rates are higher on local based searches than global ones. Some best practices for local SEO would include: listing your full address, use your area code, include some directions to your shop, use google maps or similar, include photos with your street adress in the name, list in local directories and pay to be in your local yellow pages.
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