Different Engines Different Mentality

Trying to do SEO for all search engines at once is cluster-bomb and largely a waste of time. Each search engine has a different idea of what should and should be ranked high.
Google is seen as the holy grail and tries to feed you information and wikipedia. Does not like products.
Yahoo is more of a social engine and often displays results from their own sites like Yahoo Answers.
MSN loves products on the other hand and the results reflect that. Now becoming a fan of Wikipedia.
There are others in the game but these are the big ones.
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