Ranking well in your area is an upcoming popular form of SEO. It seems to work best for companies and retailers that have multiple locations that they can target. The conversion rates are higher on local based searches than global ones. Some best practices for local SEO would include: listing your full address, use your area code, include some directions to your shop, use google maps or similar, include photos with your street adress in the name, list in local directories and pay to be in your local yellow pages.
Ranking in local search engines
August 21st, 2009Different Engines Different Mentality
August 14th, 2009Trying to do SEO for all search engines at once is cluster-bomb and largely a waste of time. Each search engine has a different idea of what should and should be ranked high.
Google is seen as the holy grail and tries to feed you information and wikipedia. Does not like products.
Yahoo is more of a social engine and often displays results from their own sites like Yahoo Answers.
MSN loves products on the other hand and the results reflect that. Now becoming a fan of Wikipedia.
There are others in the game but these are the big ones.
One Word Keywords
August 7th, 2009As SEO proffesionals we often tell everyone not to bother trying to rank for single words. It is the most broad of markets and the ones with the most competition. Or is it really? With every SEO guru saying not to bother it could mean that there is actually some room to get in on single word searches. That is not to say it will be easy but it could be possible. The traffic you gain from single word searches is large but it still stands that the traffic doesn’t convert as well as more defined key phrases.
Your Google Penalty Plan
August 1st, 2009So your site ranks right up there at the top of Google. Then one day google decides that you have done something Black Hat and starts to move you down the rankings. All websites should have a Google Penalty Plan in motion. That means alternative forms of traffic to make sure that if the Google tap gets turned off your business is not left in the dark. This plan should include: being active in forums, writing solid articles, asking for help from other webmasters, comment on blogs and ask your clients for help.
Good Enough SEO Practices
July 24th, 2009We are always swamped with work and racing against the clock. Sometimes you just can’t do your best SEO work. There are some bare minimums that you can do to make your client happy and your schedule light.
First off keep these are bare minimums and you should strive for more.
Submit to 5 or 6 directories for each keyword
Get 10 text links for each keyword
Check over all your SEO pages for best keyword use
Check your page titles and meta tags
Report your SEO stats to your customer
Use Blog To Get Better Ranking
July 17th, 2009Nowadays blogging is mainly being used for better rankings with the search engines. Blogs obtain a lot of preference in the search results because they are updated frequently. Well, how to optimize your blog? The strength of a blog is frequency of the posting. If the search engines see a set of four postings a day, they will be pretty active on capturing that site. You can raise your blog in the rankings if it’s related to the most commonly discussed topic on the web. There are several simple tips for using blogs. Your blog should have a captivating title containing blog keywords. You are better to link your blog to other blogs and ask them for a link in return. The key to a successful blog is frequent postings.
Search Engine Optimization And Content Management System
July 10th, 2009In three years, almost anybody will be able to do search engine optimization to their web site. It will all be done by means of inner content management system and it will be simple and quickly working. While a correctly optimized web site is good to have, if no one finds it that will not matter. Once the web world understood they could create their own web sites, they then wanted the ability to edit their web sites. Nowadays, people want to have a site they can edit and that brings us to search engine optimization. There is a lot of properties in a site that can be created with a content management system.
How Google Failed
June 25th, 2009Google’s mission is to arrange the global information and make it globally reachable and helpful. Google’s has an approach that if you have more links showing to your web site than your web competitors, your page must be more essential than all the other web pages on the Internet. There are a lot of factors that go into getting a site ranked, and making it attractive, but if you were to build the absolute best site about widgets, adding a new page of content everyday, and all I did was to put together a one page site that highlights some features of the widget, while only going after links, and you build content. The site with a greater number of links pointing to it is going to get the top place. This is why Google fail when returning the results.
Hollywood and Google
June 25th, 2009People want information and access to anything instantly. Google satisfies this desire by returning quick results anytime someone enters a query into the site. The ability to be only one click away from a competitor frightens Hollywood. Hollywood has to embrace the new technology’s ability to provide with what the people want. Hollywood also has to find a way to permit the consumer order a movie over the Internet. Google has to make a technology of encryption that lets for only one copy to be made, and even have something that finely alerts a viewer that the product they are watching has been copied. This outstanding technology is already in place for DVD screeners that the studio produces. Hollywood and Google should come together and find a solution that is beneficial to everyone involved. But if you can decrease the number of downloads and copies that are illegal, the studio can keep more of its funds used to get people to see their films in the first place.
Google Is Elaborating Its Browser
June 21st, 2009Today to go online you don’t necessarily need to have Windows or MAC. All you need is a browser.
From your browser not only could you access the tons of information, but you don’t have to be anxious about if it’s on a PC or MAC. A HTML page is indifferent of whether you have a web TV or Acer computer. All it cares about is displaying the images and text in a logical form. This is verily where the revolution has only started. Google isn’t simply waiting around. It secretly purchased the domain name called “gbrowser.com”. The latter would appear to show that they are working on their own version of a browser to compete.